There are certainly a thousand of reasons to visit Hamburg. But the trip gets even more beautiful, if you not only the city, but also a Pre-Shopping Event is waiting for you. And so it was last week that my Hamburg stay was twice as nice. InStyle invited to a pre-shop of the H&M Studio Collection AW 14, one day before the official launch.
The campaigns are just too tempting, the H&M presents to us a few months before the launch. And so it was this time at the Studio Collection happen to me after I had seen the video. In almost every part I thought. “OMG, I want. No, I need.” 😀 And even though it’s “only” H&M, these collections provide me an inexplicable “I-Need-This” feeling -and- apparently not only with me, if you look at the prices, one day after launch, on eBay and some are actually willing to pay this prices. When I read that InStyle is calling to register for this event, it took two minutes and registration was sent. I was very happy when then the invitation came and I didn’t, as usual, have to sit one minute after midnight in front of an overloaded server to get the message that the items in the basket are no longer available. -I think you know girls 😉
In a relaxed atmosphere, cool drinks and a styling advice from an InStyle editor, we could calmly look at the collection and try it on. The first handle went straight to the fur coat – typical russian girl :D. Even if I’m not so sure anymore, somehow I look lost in this big fur. 😀 But I’ve taken a few other pieces that I will show you in the next few days. 🙂
Leather Shorts: H&M Trend
Boots: Nine West
Bag: No Name